[User Experience] Convincing My Wife to Approve the Purchase of [the Apple Watch Ultra 2], Not the Series 10 : A Keynote Strategy

 

The only insight

that will solve this challenge : 

 

“People are most interested in what they want.
So, the only way to influence someone is to talk about what they want and show them how to get it.”

 

                                              - How to Win Friends & Influence People (Dale Carnegie Books)

“Remember that spark we felt back then, like when we were just starting to date?
Well, imagine if you could recapture that same feeling—staying sharp, looking your best, and even being brave enough to catch all the bugs! The one thing that can bring back that version of you?
The Apple Watch Ultra 2.”

---

 

 

Why choose the Apple Watch Ultra 2

over the Series 10?

 

By day: it boosts your workout motivation and enhances productivity at work.

By night: it tracks and monitors your health and sleep data.

And powering all of this? A longer-lasting battery to keep you going.

 

---

 

Only the Apple Watch Ultra 2

can provide  continuous tracking

and management of sleep and health data.

 

Normally, I don’t wear a watch, but I’ve recently become interested in tracking my health and sleep. To use these features, I’d need to wear it all day and even while sleeping. After gathering feedback from friends, it became clear: the regular Apple Watch Series just doesn’t cut it due to charging issues. Only the Ultra 2 can handle it.

 

---

 

Block all useless notifications,

except those from loved ones.

Turn off distracting,

ad-filled alerts that constantly steal my focus.

 

 

 

To reclaim my stolen attention, 

I realized that resisting the urge to check notifications

only drains my energy.

 

With the Apple Watch, I can block shopping apps and social media notifications that mirror from my phone.

 

While working or reading, I can put my phone out of sight and free myself from “new post” or “like” alerts that used to hijack my concentration.

 

The result? Deeper focus on one task at a time.

 

I’ll still get all the perks of marketing emails—discounts

and product releases—but without constant distraction. 

 

Plus, I can easily block mirrored notifications from my iPhone using the Apple Watch app.

(greyed-out apps are blocked).

 

 

 

 

 

 

 

 

 

 

 

 

 

---

 

Idea Flow: A Creative Necessity

A low idea flow in an organization is a clear problem.

 

  

To foster creativity, the first step is simply generating lots of ideas.

 

Develop a habit of recording. Step away from problems—whether during a walk, on a bus, or right before bed—capture spontaneous thoughts with voice memos.

 

Keep feeding your brain by trying new things like exhibitions or exercises.

 

Today’s ideas will feel different tomorrow, as new experiences change your perspective.

 

Past “you” can offer invaluable advice and inspiration.

 

 

 

---

 

Workout Motivation.

Maximized

 

With the Apple Watch Ultra 2,

track real-time heart rate and calories burned during workouts,

pushing your training to the next level.

 

 

 

---

 

Gentle Stretch Reminders

and Positive Reinforcement

 

 

 

 

 

 

If you’ve been sitting too long,

after about an hour,

you’ll get a helpful reminder: 

“Time to stand up! Move around for 1 minute.”

 

 

 

 

 

 

 

 

 

 

 

 

It encourages not just stretching to prevent tech neck

but also gives your eyes a break from screen time.

 

“Well done!

You’ve completed another hour of standing goals.”

 

 

 

 

 

 

 

 

 

---

 

The Secret to Better Sleep

Track your sleep patterns and even get alerts about potential sleep apnea.

 

sleep app widget : 5 hours 12 minutes

 

 

 

 

 

With the Apple Watch Ultra 2’s sleep app widget, making it easy to monitor your rest.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

---

 

The only battery that lasts longer. 

It makes all of this possible.

Repeat the pattern of charging once

and then charging again on the third day.

 

---